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Portfolio

Client

NBA

Industry

Sports

Basketball

Category

Project Portfolio Details:

The National Basketball Association, or NBA, is a professional basketball league comprised of 30 teams across North America featuring the best basketball players in the world from the Sports industry. They were one of my clients while I was working as Senior Agile Project Manager at an IT Consulting company called Semantix.

Names and special informations are classified, thus can´t be shared in this public page as per LGPD and GDPR clauses.

Overview

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Problem Statement

The NBA has a Brazilian office located in São Paulo and there was an big investor from Sports industry that closed deal with Brazilian NBA to open a new NBA flagship store in a Sao Paulo´s high-end shopping mall. Investor needed a ecommerce platform to manage all new store operations, including official size basketball court to be rented by clients, basketball classes, product sales (T-shirts, Shorts, Basket balls, etc).

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Audience

> Senior Agile Project Manager (IT Consulting side): 1 people;
> Senior Agile Project Manager Team (IT Consulting side): 4 people;
> Business Team (NBA Store side): 2 people;
> Stakeholders (from both IT Consulting and NBA Store side): 1 CEO, 1 Director and 1 Manager

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Roles and Responsabilities

Danilo Osman (Me)
<Consulting Project Manager>

Business Team
<Client: NBA Store>

Consulting
<Consulting Project Team>

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Constraints

The scope was getting changed multiple times by the NBA Store Business team and it was expected as that was the very first Brazilian flagship store with the new business model, including the new process of renting official size basketball court. Several back-and-forth discussions took place and the timeline to gran opening was also short, increasing risk.

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Summarized Process Breakdown

1st. Step) Receive demand from client.
2nd. Step) Scheduled several calls between IT Consulting and Client where we were shown client demands, ideas, and needs for their e-commerce special platform mostly because of the official size basketball court rental.
3rd. Step) IT consulting discussed internally and started creating a mock version with basic functionalities, graphics, Rental options, etc, and presented to the client.

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Project Results

NBA Store owner and his business team were very satisfied with the result and together we managed to deliver as per plan, allowing NBA to use our platform to train their brand new employees.
Mostly because of brand new official size basketball court rental, NBA Store sold a Latin America record in Rental and Products, including membership among all other NBA Stores. Later features were also requested from the BNA Store Business team and implemented by the IT consulting company a few months after, increasing sales by in additional 50%.

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Methodologies

Agile

PMP

ITIL

COBIT

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Tools

Sharepoint

Jira

Confluence

Miro

Trello

Kanban

AWS

GCP

Slack

Zoom

Azure DevOps

SDP

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Skills

Create Implementation Plan

Coach and Mentor cross-functional teams

Conduct events

Change Agent

Support Agile Transformation

Collab with Product Management

Stakeholder Management

Monitoring & Reporting

Lean principles

SAFe Agile Coach related ?

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